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ELCEA Chocolate Permanent Hair Dye – 5.53
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ELCEA Chocolate Permanent Hair Dye – 5.53 – Rich Chocolate Brown Colour

  • Permanent hair dye in shade 5.53 Chocolate – rich brown with warmth and soft shine.
  • Ammonia-free, high natural-origin formula offering full grey coverage and conditioned finish.
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ELCEA Chocolate Permanent Hair Dye – 5.53

ELCEA Chocolate Permanent Hair Dye – 5.53 – Rich Chocolate Brown Colour

Rs.5,000.00

ELCEA Chocolate Permanent Hair Dye – 5.53

Discover a luxurious chocolate-brown colour with the ELCEA Chocolate Permanent Hair Dye (shade 5.53). This premium permanent hair colour offers full grey-hair coverage from the first application, with a rich warm brown tone that includes subtle golden/mahogany highlights. The formula is ammonia-free, contains around 90% natural-origin ingredients and hibiscus milk for nourishment and shine. 

Its professional-grade kit makes colouring at home easier: the creamy colour-cream plus developer allow for smooth, even application, while the included revitalising mask or treatment boosts hair softness and radiance. The result is vibrant tone, long-lasting shine and comfort even for sensitive scalps.

  • Provides rich, natural-looking chocolate brown shade with subtle golden highlights.
  • Covers grey hair 100% in one application.
  • Ammonia-free and formulated with ~90% natural-origin ingredients and hibiscus milk for nourishment and shine.
  • Leaves hair soft, conditioned and radiant rather than dry or brittle.
  • Long-lasting colour with professional result and smooth application kit.

  1. Before full application, mix the colour cream and developer according to kit instructions (e.g., 40 ml colour cream + 80 ml developer).
  2. Apply mixture evenly starting at root area (especially where greys are visible), then through the mid-lengths and ends.
  3. Leave on for the recommended time (often 30-40 minutes or as per instructions) for full saturation and colour development.
  4. Rinse with lukewarm water until water runs clear, then apply the revitalising care/treatment included in kit to soothe and condition hair.
  5. For best results, maintain your colour with colour-safe hair care and avoid excessive heat styling or sun exposure.

Q1: Will it cover grey hair fully?
Yes — this product is formulated for 100% grey coverage from first application.

Q2: Is it safe for sensitive scalps?
It’s designed with an ammonia-free, high natural-origin formula which is gentler than many dyes; however, if your scalp is extremely sensitive, perform a patch test.

Q3: How long will the colour last?
Permanent colour means the shade penetrates and the base colour remains; fading depends on hair care, but the rich tone should persist several weeks with good maintenance.

Q4: Can I use this on previously coloured hair?
Yes — it’s suitable for previously coloured hair, but you may need a strand test to check outcome, especially if your hair was previously bleached or chemically treated.

Q5: Is the tone suitable for all skin types?
The shade 5.53 (Chocolate) is warm and flattering on many skin tones; it features golden-mahogany highlights making it versatile. For very dark or bleached hair you may need professional advice.

Aqua, Cetearyl Alcohol, Ethanolamine, Glyceryl Stearate, PEG-2 Oleamine, Sodium Laureth Sulfate, Ceteareth-33, Toluene-2,5-Diamine Sulfate, Hydrolyzed Hibiscus Esculentus Extract, Ascorbic Acid, 2-Methylresorcinol, Sodium Metabisulfite, p-Aminophenol, Paraffinum Liquidum (Mineral Oil), Oleyl Alcohol, m-Aminophenol, Polyquaternium-22, Tetrasodium Glutamate Diacetate, PEG-40 Castor Oil, etc. For full details see official composition.

  • Perform a 48-hour allergy patch test before full use, as even “gentle” dyes can cause reactions.
  • Do not apply to scarred, irritated or compromised scalp; wait until scalp is healthy.
  • Wear the gloves provided; avoid contact with eyes, face, clothes or furniture.
  • Rinse hair thoroughly after processing; use color-safe shampoo/conditioner.
  • Keep away from children; store kit in a cool, dry place away from direct sunlight.

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