• Provides a smooth base for lip colour, making lipstick last longer.
• Gives subtle fullness to lips via gentle plumping.
• Dual-action formula saves you from buying separate primer and plumper
• Affordable and effective — strong value for the price.
• Vegan & cruelty-free (in line with e.l.f. brand standards)

1. Apply the primer to clean, dry lips with the applicator. 
2. Blend the primer evenly — you can use a lip brush for more precision.
3. Wait for the primer to dry fully before moving to the plumping step. 
4. Apply the plumper over the primer or directly on your lips, depending on your preference. 
5. Allow the mild tingling sensation to settle before applying additional products or layering lipstick.

Q: Can I wear this under any lipstick?
A: Yes — that’s exactly what the primer side is for: it helps your lip colour last longer and prevents smudging. 

Q: Will the plumper make my lips very swollen?
A: No, it gives a subtle plumping effect — you’ll feel a tingling but not major swelling.

Q: Is this suitable for sensitive lips?
A: Use caution. The cinnamon in the plumper can irritate, so do a patch test first. 

Q: Can I skip the primer and just use the plumper?
A: Yes — you can apply just the plumper over your lips or over the primer, whichever you prefer.

Q: Does this product feel sticky?
A: According to reviews, it's fairly lightweight, but as with many plumpers, there can be a slight tackiness.

• Perform a patch test before first use to check for sensitivity, especially because of the cinnamon-scented plumper. 
• Avoid applying on cracked, chapped, or irritated lips. 
• If you feel a strong burning sensation rather than a mild tingling, wipe off immediately.
• Close the cap after use to prevent drying or contamination. 
• Store in a cool, dry place away from direct heat.